Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction
It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. There are many advantages with bundling for consumers,...
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| Format: | Doctoral Thesis |
| Language: | English |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-49179 http://nbn-resolving.de/urn:isbn:978-91-7459-300-6 |