A Fair Chance to Know It’s Fair : A study of online communication within the field of Fair Trade consumption
The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based purchasing decisions, and are guided by organisations’ ethical claims and by product labels. However, there...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2013
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-80531 |