När målet helgar mediet : En kvalitativ fallstudie av dold viral PR
Surveys show that consumers tend to avoid traditional marketing channels, leading the practitioners to use earned media channels through public relations (PR). This has also led to the use of covert PR. To understand the use of this communications method, the purpose of this thesis is to study campa...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Institutionen för kultur- och medievetenskaper
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-87964 |