Attention to Advertising

Attention to Advertising

Attention to Advertising Carl Patrik Nilsson, Umeå School of Business, Umeå University SE-901 87 Umeå, Sweden Abstract In advertising, capturing consumers’ attention is imperative. Yet, how attention to advertising works in a World Wide Web context has not been researched extensively. This area is t...

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Bibliographic Details
Main Author: Nilsson, Carl Patrik
Format: Doctoral Thesis
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2006
Subjects:
Attention to advertising
attention getting techniques
Web advertising
Web environment
click-through
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-897
http://nbn-resolving.de/urn:isbn:91-7264-189-4

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-897
http://nbn-resolving.de/urn:isbn:91-7264-189-4

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