What factors are influencing domestic purchasers in their purchase of imported low-involvement products due to the products' country-of-origin? : - A case study of a natural stones importer
The author has applied an abductive research design and performed a case study which includes a survey and e-mail interviews of workers within the construction industry. The purpose of the survey and the interviews is to investigate what factors may be the most influential for individuals in establi...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-97832 |