Independent but dependent : An empirical study of the car modification market
A brand can be a valuable asset for a company in two ways: On the one hand the brand can have an influence on the perceptions and preferences of the consumer and therebypositively influence the performance and success of a product, which can lead to acompetitive advantage. On the other hand, a brand...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-99502 |