Kändisar, reklam och mottagare : hur skapar mottagare mening kring kändisar i reklam?
Purpose/ Aim: The purpose is to study how receivers create meaning from celebrities in commercials. The purpose is also to find out if individuals identify with celebrities and if this is depending on a person’s age. Material/ Method: Qualitative research method based upon focus group interviews wit...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Medier och kommunikation
2008
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106758 |