Music Television : en TV-kanals förändring i ett nytt medieklimat

Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world’s media market. The aim is also to see how MTV’s target group’s image of the channel can give guidelines in how MTV should act in this new media era. Material/method:...

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Bibliographic Details
Main Author: Andrésson, Charlotta
Format: Others
Language:Swedish
Published: Uppsala universitet, Medier och kommunikation 2008
Subjects:
TV
MTV
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106760