Emerging Luxury : - An Explorative Study of the Major Current Challenges Facing International Luxury Fashion Companies in China

Recent years have seen a significant increase in growth of the Asian luxury market, of which China has clearly come to make up the new major market. As the strategic considerations for international companies differ between countries, an individual approach needs to be adopted to customize operation...

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Bibliographic Details
Main Author: Holmsäter, Linus
Format: Others
Published: Uppsala universitet, Företagsekonomiska institutionen 2009
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-108688