Varumärkesidentitet vs. Varumärkesimage : En studie av Löfbergs Lila, ZOÉGAS och Classic
AbstractTitle: Brand identity vs. Brand image – a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communicatio...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Medier och kommunikation
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-124315 |