Brands in Social Media : A Study on How Product Brands and Personal Brands Use Social Media to Portray their Brand Identity
Brands are an important feature in today’s society. A brand can consist of anything; a product, an organisation, a university, a person or even a city. They are not constricted to products or companies, but are important constituents of culture. Having a cup of coffee at Starbucks is not only about...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Medier och kommunikation
2010
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-144066 |