Brands in Social Media : A Study on How Product Brands and Personal Brands Use Social Media to Portray their Brand Identity
Brands are an important feature in today’s society. A brand can consist of anything; a product, an organisation, a university, a person or even a city. They are not constricted to products or companies, but are important constituents of culture. Having a cup of coffee at Starbucks is not only about...
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Format: | Others |
Language: | English |
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Uppsala universitet, Medier och kommunikation
2010
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-144066 |