Jakten på talang : En studie i hur employer branding kommuniceras effektivt till studenter
Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures. Material/Method: Group interviews, lite...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Medier och kommunikation
2010
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-145479 |