Det ekologiska valet : En konsuments väg till val av ekologiska livsmedel
This thesis examines the underlying components that affect consumer behavior regarding organic food. The thesis theoretical framework is based on Ajzen and Fishbein’s The Theory of Reasoned Action combined with theories regarding involvement and routine purchases. The empirical material is based on...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2011
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-154002 |