PR och marknadsföring inom sociala medier : En studie kring riskerna att vara social i sociala medier
Social media provides a new position of power to the single individual within PR and marketing campaigns. When a company uses social media as a communication tool in their PR and marketing practice, they have to adapt themselves after the customers' needs and the new communication structure wit...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Medier och kommunikation
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-154312 |