Value Creation of Mobile Coupons
AbstractTitleValue Creation of Mobile CouponsBackgroundCoupons have been around for years in traditional paper form where they have for instance been found in grocery stores located directly by the product they offer a discount on. Lately, mobile phones have come to play a greater part of our lives...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155565 |