Business in sub-Saharan Africa : A study on how MNCs can compete successfully in sub-‐Saharan Africa
This study examines how MNCs manage challenges when operating in sub-Saharan Africa (SSA). These are challenges such as uncertain environment because of bureaucracy and corruption and also difficulties to reach consumers because of poor infrastructure, dispersed population and cultural differences....
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2011
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155752 |