Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing

Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing

Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value...

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Bibliographic Details
Main Authors: Forsberg, Mikael, Löfvenberg, Sara-Maria
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2011
Subjects:
Branding
Consumer Behavior
Consumer Value Creation
Decision-making
Differentiation
Eco
Ecological
Environmentally Conscious Behavior
Fast Moving Consumer Goods (FMCG)
Green Consumer
Green Marketing
In-store marketing
Marketing
Organic
Purchase decision
Socially Desirable
Value Creation.
Business studies
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171

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