Marknadsföringen biblioteket : En fallstudie av Broby bibliotek
The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory o...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Institutionen för ABM
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-167090 |