Mata inte trollen : En studie i marknadskommunikation och internetkultur
Social media provides, as many points out, new possibilities for marketing. Marketing in social media requires a two way communication, rather than the traditional marketing where the communication model is typically sender – receiver.To create a marketing campaign that is suitable for a two way com...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Medier och kommunikation
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-167858 |