Brand loyalty in Smartphone
Abstract Problem statement – what factors determine brand loyalty in Smartphone? Purpose – The purpose of this study is to examine causal antecedent factors leading to brandloyalty in the Swedish Smartphone market Theory – theoretical review and critical analysis of academic journals related to depe...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179607 |