Customer Based Brand Equity and Intangibles : The case of the Swedish mobile network operators
Problematization: Studies indicate that there is a lack of strong brands among the Swedish mobile network operators. Problems of retaining customers are common among the big operators. Few studies on brand equity for intangible products have been done. Purpose: The purpose of...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2012
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179813 |