How the Polls Can Be Both Spot On and Dead Wrong : Using Choice Blindness to Shift Political Attitudes and Voter Intentions
Political candidates often believe they must focus their campaign efforts on a small number of swing voters open for ideological change. Based on the wisdom of opinion polls, this might seem like a good idea. But do most voters really hold their political attitudes so firmly that they are unreceptiv...
| Main Authors: | , , , , , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Kollegiet för samhällsforskning (SCAS)
2013
|
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-200068 |