Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation
Title: What are you doing - A study in the Swedish Armed Forces marketing Authors: Johanna Hillforth & Linda Olander Tutor: Josef Pallas Purpose: The purpose of this thesis was to analyze the communicative functions as the Swedish Armed Forces uses in its marketing communications. Method...
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| Format: | Others |
| Language: | Swedish |
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Uppsala universitet, Medier och kommunikation
2014
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-216798 |