Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation

Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation

Title: What are you doing - A study in the Swedish Armed Forces marketing Authors: Johanna Hillforth & Linda Olander Tutor: Josef Pallas Purpose: The purpose of this thesis was to analyze the communicative functions as the Swedish Armed Forces uses in its marketing communications. Method...

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Bibliographic Details
Main Authors: Hillforth, Johanna, Olander, Linda
Format: Others
Language:Swedish
Published: Uppsala universitet, Medier och kommunikation 2014
Subjects:
Myndighetskommunikation
innehållsanalys
kommunikationsfunktioner
Försvarsmakten
semiotik
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-216798
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spelling ndltd-UPSALLA1-oai-DiVA.org-uu-2167982014-02-12T04:47:19ZVad håller ni på med? : En studie i Försvarsmaktens marknadskommunikationsweHillforth, JohannaOlander, LindaUppsala universitet, Medier och kommunikationUppsala universitet, Medier och kommunikation2014MyndighetskommunikationinnehållsanalyskommunikationsfunktionerFörsvarsmaktensemiotikTitle: What are you doing - A study in the Swedish Armed Forces marketing Authors: Johanna Hillforth & Linda Olander Tutor: Josef Pallas Purpose: The purpose of this thesis was to analyze the communicative functions as the Swedish Armed Forces uses in its marketing communications. Method and material: The used method in this study is a qualitative semiotic content analysis, and the material analyzed is five ads from five of their latest advertising campaigns. Main results: The results of the study have shown that the Swedish Armed Forces primarily uses three of the four communicative functions in their communication, by being of informative, expressive and affecting nature. Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-216798application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language Swedish
format Others
sources NDLTD
topic Myndighetskommunikation
innehållsanalys
kommunikationsfunktioner
Försvarsmakten
semiotik
spellingShingle Myndighetskommunikation
innehållsanalys
kommunikationsfunktioner
Försvarsmakten
semiotik
Hillforth, Johanna
Olander, Linda
Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation
description Title: What are you doing - A study in the Swedish Armed Forces marketing Authors: Johanna Hillforth & Linda Olander Tutor: Josef Pallas Purpose: The purpose of this thesis was to analyze the communicative functions as the Swedish Armed Forces uses in its marketing communications. Method and material: The used method in this study is a qualitative semiotic content analysis, and the material analyzed is five ads from five of their latest advertising campaigns. Main results: The results of the study have shown that the Swedish Armed Forces primarily uses three of the four communicative functions in their communication, by being of informative, expressive and affecting nature.
author Hillforth, Johanna
Olander, Linda
author_facet Hillforth, Johanna
Olander, Linda
author_sort Hillforth, Johanna
title Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation
title_short Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation
title_full Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation
title_fullStr Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation
title_full_unstemmed Vad håller ni på med? : En studie i Försvarsmaktens marknadskommunikation
title_sort vad håller ni på med? : en studie i försvarsmaktens marknadskommunikation
publisher Uppsala universitet, Medier och kommunikation
publishDate 2014
url http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-216798
work_keys_str_mv AT hillforthjohanna vadhallernipamedenstudieiforsvarsmaktensmarknadskommunikation
AT olanderlinda vadhallernipamedenstudieiforsvarsmaktensmarknadskommunikation
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