Using the Package to Influence Consumers' Choice of Brand : A Study on the Effect of Package Communication Claims on Propensity to Switch Brand

Using the Package to Influence Consumers' Choice of Brand : A Study on the Effect of Package Communication Claims on Propensity to Switch Brand

As consumers walk through the grocery store they encounter a vast range of products. In this setting information printed on food packages play a role in consumer decision making. One way of influencing consumer behaviour is by using package panels where detailed communication claims can be placed. T...

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Bibliographic Details
Main Authors: Håkansson, Nathalie, Kvarnström, Elin, Nilsson, Emmelie
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2014
Subjects:
package
package communication
package cliams
package communication claims
package panels
environmental packaging claims
nutritional claims
production process claims
produt origin claims
propensity to switch
consumer behaviour
private label brands
name brands
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226987

Internet

http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226987

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