Vikten av att skapa ett starkt varumärke
First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2014
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-235760 |