"Det känns ganska fräscht att ha en Volvo för att nu har ju dom den i Solsidan" : En kvalitativ attitydundersökning om svenska tv-tittares attityd till produktplacering
Since product placement is a relatively new phenomenon in Swedish television, there is a lack of research on what attitudes Swedish TV-viewers hold towards it. This is where our paper will contribute to the research. The purpose of this reserachpaper is to describe and analyze what attitude Swedish...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Medier och kommunikation
2014
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-242975 |