Corporate Social Responsibility : A genuine comittment or just good adverising

The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortu...

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Bibliographic Details
Main Author: Ekholm Piper, Helen
Format: Others
Language:English
Published: Uppsala universitet, Teologiska institutionen 2015
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255262