Customer Involvement in New Service Development - Organizational Implications and Challenges
Course/Level: Master thesis, Strategic Marketing Management Authors: Daniel Andersson, Pontus Hjertqvist Thesis advisor: Jukka Hohenthal Title: Customer Involvement in New Service Development: Organizational Implications and Challenges Background: The nature of services is becoming technology-based,...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-256364 |