‘Base of the pyramid’ markets as incubators for innovations : Implications for innovation processes of internationally operating companies
This thesis identifies the enabling factors that are relevant for a company’s BoP innovation process. It aims at visualizing differences and challenges of BoP innovation processes in contrast to generic innovation processes. A literature review which was conducted first identified seven enabling fac...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Institutionen för geovetenskaper
2015
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-261706 |