Marketing content going viral : What are the factors that may boost virality?
Viral marketing allows companies to promote their products and services using very small budgets and the viral ad can be considered the holy grail of digital marketing. In this light, the aim of this study is to discuss the main factors in the existing literature that are considered to boost viralit...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Institutionen för informatik och media
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298116 |