Pirates of the box : Resource plunderers and collaboration within the CrossFit tribe

This paper addresses the concept of consumer tribes, and how various resource exchanges and plundering is carried out within this context. The concept of plundering has been introduced in research, yet only from a theoretical point of view. Hence this study provides a first attempt at taking the con...

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Bibliographic Details
Main Authors: Elina, Lindholm, Katrin, Bjälkenfalk
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298473