Consumer Restistance to Innovations : The Case of Electric Passenger Cars on Gotland
Background: The Swedish island Gotland provides suitable conditions for the successful implementation of electric cars. Despite these conditions and the availability of the product in the Gotlandic market, electric cars do not find acceptance among consumers on Gotland. This phenomenon of consumer r...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-303085 |