City branding on Instagram: DMOs and their usage of affordances
Technological developments such as social media have created challenges for DMOs (destination marketing organisations or destination management organisations). DMOs are trying to keep up with development of new social media platforms including Instagram. Academic literature shows that there is very...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Institutionen för informatik och media
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-305446 |