There ain ́t no such thing as a free lunch : What consumers think about personal data collection online

This study examines how consumers reason and their opinions about personal data collection online. Its focus is to investigate whether consumers consider online data collection as an issue with moral implications, and if these are unethical. This focus is partly motivated by the contradiction betwee...

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Bibliographic Details
Main Authors: Loverus, Anna, Tellebo, Paulina
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-315656