ICA-handlares varumärkesbyggande genom internkommunikation och employer branding : En studie ur ett strategiskt kommunikativt perspektiv
The purpose of this essay has been to study if the CEO of a specific ICA-store are using their employees in order to build the brand that they want for their specific store, and especially if they are using a strategy called employer branding. It is interesting to study this since almost everyone in...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Institutionen för informatik och media
2018
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-341784 |