Varumärkesbyggande : Hur företag använder sig av syftesdriven marknadsföring
Brands have grown to become a bigger part in our daily life, brands can be seen wherever we go. Due to growing competition in markets brands have become more keen to find new ways to compete. Purpose marketing is one tool to tackle the growing competition. Purpose marketing have grown to become an e...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2018
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-353570 |