Online Community Engagement : A Comparative Case Study of Non-Profit Organizations

With the growing popularity of online communities on social media, non-profit organizations have the possibility to easily reach and communicate with the public. Furthermore, small non-profit organizations with few resources are able to use online communities, not only to market their activities but...

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Bibliographic Details
Main Authors: Grönvalls, Elin, Özyurt Eldenblom, Pia
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355559