Entering the Japanese Market : Similarities and Differences between two Swedish firms
In this thesis we investigated the differences and similarities between a big and a small Swedish firms’ market entry process into Japan. This was done by studying the two chosen companies, IKEA and Haglöfs respectively. We conducted our research using a case study collecting data from primary and s...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355565 |