INFLUENCERS - DEN NYA MARKNADSFÖRINGSKANALEN? : En kvalitativ studie om huruvida unga kvinnors intentioner och konsumtionspreferenser påverkas av att influencers rekommenderar produkter
The research area of the essay highlights the development of digital media and its importance for consumers today. Furthermore, the communication has been through a change and it is now possible for everyone to spread information and communicate with people in an easy way through social media. Sin...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Medier och kommunikation
2019
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376631 |