Exploring Unsupervised Learning as a Way of Revealing User Patterns in a Mobile Bank Application
The purpose of this interdisciplinary study was to explore whether it is possible to conduct a data-driven study using pattern recognition in order to gain an understanding of user behavior within a mobile bank application. This knowledge was in turn used to propose ways of tailoring the application...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Avdelningen för systemteknik
2019
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-384551 |