SEQUENTIAL A/B TESTING USING PRE-EXPERIMENT DATA
This thesis bridges the gap between two popular methods of achieving more efficient online experiments, sequential tests and variance reduction with pre-experiment data. Through simulations, it is shown that there is efficiency to be gained in using control-variates sequentially along with the popul...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Statistiska institutionen
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-385253 |