Where did they go? : An explorative study on the marketplace absence of elderly consumers
This thesis will explore the complex relationship between marketplace exclusion and symbolic resources mediated by the market, for older consumers who have traversed from a socio-cultural identity in the majority to stand on the periphery of consumption. Employing a Consumer Culture Theory influence...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Företagsekonomiska institutionen
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-386286 |