Examination of the Feasibility of the Multichannel Strategy within a B2B Complex Product Context : A case study on ABB Control Systems within Industrial Automation Division
The aim of this study is to examine the feasibility of the multichannel strategy in a B2B complex product context through an in-depth case study on ABB control systems. Firstly, the study focused on investigating the channel strategy for the current ABB control systems. The channel structure and sal...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Industriell teknik
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-397976 |