Boycotting in the age of social media: the case of #NoJapan movement in South Korea
The advent of the digital era has brought transformation to various practices including consumer boycotts. Social media has enhanced consumer power and most boycott actions have an online presence so that their influence is no longer limited to specific geographical areas. Instead, there is a far-re...
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| Format: | Others |
| Language: | English |
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Uppsala universitet, Medier och kommunikation
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413944 |