The Effects of VR on Consumer Attitudes : Lessons from Implementing VR Technologies in Real Estate Marketing

The Effects of VR on Consumer Attitudes : Lessons from Implementing VR Technologies in Real Estate Marketing

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Virtual Reality (VR) has gained tremendous interest within the last decades and is rapidlybecoming a disruptive marketing tool across all industries. Predictions show that the VR marketis expected to reach a staggering US$120 billion by 2026 (Fortune Business Insights, 2019).While previous research...

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Bibliographic Details
Main Authors: Gunnarsson, Filip, Mirza Ali Khan, Francois
Format: Others
Language:English
Published: Uppsala universitet, Företagsekonomiska institutionen 2020
Subjects:
Virtual Reality
Telepresence
Interactivity
Vividness
Consumer Attitudes
Tripartite Model
Affective
Cognitive
Conative
Real Estate
Business Administration
Företagsekonomi
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414757

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http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-414757

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