"Ta hand om dig!" : En komparativ innehållsanalys av Svenska spels och Systembolagets marknadsföring
This thesis aims to discuss the difference in marketing in video advertisements between the two Swedish state own companies Svenska Spel and Systembolaget. The reason for this is their recemblance in that they are both selling products that the same Swedish state is classifying as addicitve, alcohol...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Institutionen för informatik och media
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415832 |