Against all odds! - What are the reasons for Chinese consumers to choose to shop offline? : Research of the factors leading to high offline purchase intention?
While online shopping has high social acceptance and support from mature related industries in China, a considerable number of consumers choose to shop offline. The purpose of this study is to explore the specific factors that give consumers the intentions to shop offline. The Theory of Planned Beha...
| Main Authors: | , , |
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| Format: | Others |
| Language: | English |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-417628 |