Värdet av Influncer Marketing : En studie om hur svenska PR-byråer ser på värdet av Influencer Marketing och hur de mäter detta värde.
This report aims to investigate how Public Relation-firms sees the value of influencer marketing and how they measure that value. Influencer marketing is a phenomenon which is on the rise in today's digital marketing society and understanding the value it can add is therefore of great importanc...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Uppsala universitet, Företagsekonomiska institutionen
2020
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-417887 |